Digital Experience Manager
Kuno Creative
September 2019 - Present
Responsible for planning and executing on-brand digital marketing campaigns with the focus on UX and UI. Campaign deliverables include website design, paid ads, emails, and landing pages.
UX optimization responsibilities include analyzing and reporting on heat maps, visitor recordings, click maps, and scroll maps. Works primarily in HubSpot, Wordpress, and HotJar.
Digital Designer
Kuno Creative
October 2015 - September 2019
Leveraged inbound marketing strategies to design creative that defined specific user journeys to optimize lead conversions on websites and landing pages.
Worked in various B2B and B2C industries including: Healthcare, manufacturing, horticulture, education, and landscape architecture
Other deliverables included: Emails, pillar pages, blogs, and advanced content.
Designer II
Jo-Ann Fabrics Headquarters
August 2014 - October 2015
Produced digital campaigns for in-house and private brands. Served as the lead designer and project manager of all e-mail marketing and website graphics.
Assistant Art Director
JCPenney Corporate Headquarters
March 2013 - August 2014
Produced brand-focused print ads for fine and fashion jewelry and accessories. Worked closely with senior art directors and copywriters to create strong campaigns and provided art direction to photographers during photo shoots.
Art Director
Keating Magee Marketing & Communications
April 2012 - March 2013
Served as a creative intern for 9 months until a full time position was offered. Worked as the lead designer on all marketing projects and campaigns. Most notable campaign was at the New Orleans Regional Planning Commission for their pedestrian and motorist safety campaign.
Education
University of New Orleans
Bachelor of Science, Marketing
Software Knowledge
Adobe Illustrator CC
Adobe Photoshop CC
Adobe InDesign CC
HubSpot CRM
Microsoft Word
Microsoft Excel
Google Docs
Google Sheets
Google Drive
Other Interests & Freelance Work
Photography
Event Planning
Interior Design
Invitation Design