Digital Experience Manager

Kuno Creative
September 2019 - Present

Responsible for planning and executing on-brand digital marketing campaigns with the focus on UX and UI. Campaign deliverables include website design, paid ads, emails, and landing pages.

UX optimization responsibilities include analyzing and reporting on heat maps, visitor recordings, click maps, and scroll maps. Works primarily in HubSpot, Wordpress, and HotJar.

Digital Designer

Kuno Creative
October 2015 - September 2019

Leveraged inbound marketing strategies to design creative that defined specific user journeys to optimize lead conversions on websites and landing pages.

Worked in various B2B and B2C industries including: Healthcare, manufacturing, horticulture, education, and landscape architecture

Other deliverables included: Emails, pillar pages, blogs, and advanced content.

 
Designer II

Jo-Ann Fabrics Headquarters
August 2014 - October 2015

Produced digital campaigns for in-house and private brands. Served as the lead designer and project manager of all e-mail marketing and website graphics.

 
Assistant Art Director

JCPenney Corporate Headquarters
March 2013 - August 2014

Produced brand-focused print ads for fine and fashion jewelry and accessories. Worked closely with senior art directors and copywriters to create strong campaigns and provided art direction to photographers during photo shoots.

 
Art Director

Keating Magee Marketing & Communications
April 2012 - March 2013

Served as a creative intern for 9 months until a full time position was offered. Worked as the lead designer on all marketing projects and campaigns. Most notable campaign was at the New Orleans Regional Planning Commission for their pedestrian and motorist safety campaign.